HOW TO FIND THE BEST TIME TO POST ABOUT YOUR BUSINESS ON INSTAGRAM
Our next byte has arrived, and it's here to give you some tips on how to know when to post on Instagram.
If this platform feels foreign or you've been spinning your wheels trying to crack the elusive algorithm, this byte is for you!
First of all!
To get the answer to finding the best time to post on Instagram, you must get to know your ideal audience!
Questions like:
🔹What part of the country or world are they from?
🔹What types of schedules do they hold?
Remember to:
Keep it simple. There are only two things you really need to focus on:
When are most of your followers active on Instagram?
When is your business most relevant to them?
Here is a quick mini step-by-step tutorial for you to follow!
STEP 1: Locate when your audience is most active on Instagram
If you have an Instagram business profile (or creator profile), you can access Insights to see when your followers are on the platform.
(Instagram Insights does the stalking for you, easy peasy!)
a. Go to your Insights.
Under Insights, you can view data broken down by content, activity, and audience.
b. Select Audience.
Select the Audience tab to see when your followers access Instagram, and even their location, age range, and gender.
c. Scroll down to Most Active Times.
Toggle between hours and days to view their most active times.
d. Note the times when your followers are most active..
STEP 2: Decide which content your active followers will find helpful.
You don’t have to publish a specific amount of posts each day, but you need to keep in mind what your target audience might be thinking about when they are on Instagram.
If your business is a nightclub that opens at 11:00 PM, should you post at 6:00 AM when your followers think about breakfast? Probably not.
More good questions to ask:
🔹When are your followers most likely to think of your brand?
🔹When might they be experiencing a problem that your business solves for them?
Check out this video for more about how to find the best times to post on Instagram!
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