Glamhairus
The Ultimate Launch Strategy: How InnovantU Tripled ROI on Facebook Ads AND 5x Enrollments for GlamhairUS’ Launch.
“My email list has doubled, and look at my open rates!!!!! 44% total last week, compared to 10-15% that I usually get!!!! ” – Gina Scalpone – CEO of GlamhairUS
Client Profile
Gina Scalpone is one of the most passionate and high-energy entrepreneurs we have worked with. Gina was a burnt-out stylist, turned into one of the beauty industry’s most game-changing entrepreneurs. As the CEO and founder of “GlamhairUS”, she has dedicated her life to helping other stylists reignite the spark and joy for the industry and recalibrate their business. Her Academy, Facebook group and podcast series help stylists work smarter, not harder, and reclaim control of their life, finances, and TIME!
InnovantU Solutions aligns itself with clients like Gina, who are seeking to improve the lives of others with their courses and products. Gina reached out to us to increase membership to her Facebook group via Facebook ads. As our relationship grew, we were tasked with the full launch strategy and Facebook ads campaign for GlamhairUS Academy.
Challenge
After working in the beauty industry for over 2 decades. Gina watched the light and passion drain from her colleagues, one after the other. The industry definition of success was hardly most beauty professionals one-way ticket to burnout!
Gina knew there had to be a better way. She paved the way for working smarter not harder. Leveraging her beauty business to build a career she loved. Gina developed a simple formula that all stylists could use to work fewer hours, only work with clients that light them up, only provide the services they love, and make MORE money doing it.
After developing her course, the GlamhairUS Academy, she knew she had to reach as many stylists as possible. She had built an audience over time, but she wasn’t seeing the engagement or the follow-through when it came to converting them to actual paying clients. Her Facebook group was growing slowly, but it just didn’t seem like her ideal client was there. She was speaking to an audience who just wasn’t ready to listen.
She needed help.
That’s where InnovantU came in. We were quickly able to identify some major blindspots in Gina’s launch strategy and it was clear that she was not targeting the right audience.
“The new people in the group are SUCH better quality than what I’ve been getting on my own!” – Gina Scalpone – CEO of GlamhairUS
Our Approach
InnovantU Solutions believes in a holistic approach when it comes to strategy. We are diligent in our onboarding and researching so we can get a good handle on the whole business. A successful launch is not just about great ads or a high converting sales page. It’s about the entire funnel; each piece serving a unique purpose and fitting together like a puzzle.
First, we conducted our onboarding session with Gina. What we loved about this, was that Gina works exclusively from her phone. Luckily, we have systems in place that make gathering the information we need from clients a breeze and don’t require them to slave away on their computers typing out copious notes. We used a combination of loom and video chats to seriously nail down her story, and her audience.
Together we analyzed what worked and what didn’t in previous launches. Gina had low engagement, poor conversion, and struggled to get more than a 10% open rate in emails. We quickly zeroed in on targeting the right audience. We connected her with our team of copywriters and were able to create a comprehensive client avatar, gather keywords, and create pain points that would speak to her audience.
We knew if we got the right people in her Facebook Group, the Academy would sell itself from that built-in audience. Gina provides a ton of free tips and content within her group and has such a magnetic presence, so we created an ads strategy to increase group memberships.
The Strategy was simple – Find what works and amplify! At InnovantU, we never run just one Ad set. We test, test, and test some more. For GlamhairUS, we tested graphics, videos, titles, ad length, and headlines until they clicked! This is a low-cost way to run ads, resulting in only upping your ad spend when you know you have a winner!
“Wow, I came across your ad and felt like you were directly talking to me!” – GlamahirUS Facebook Group Member .
The Results
Since working with InnovantU Solutions on her campaign, Gina has been blown away by the results. The campaign InnovantU ran for Gina over-delivered its promises beyond what was promised. Through the process of working with InnovantU, Gina was pushed to better define her ideal client and fine-tune her targeting which directly increased her overall ROI. This campaign not only delivered the promised results but exceeded them! As a testament to InnovantU Solutions’ identify and amplify strategic approach, not only did Gina exceed her enrollment goals for registrants for her masterclass, she now has a long list of hot leads primed and ready to sign up for her next offering.
Overall Gina more than 3X’s her ROI on Ad Spend with InnovantU Solutions
- FB Group size increased more than 2x.
- Cost per Click below $3.
- 1000 Masterclass Signups.
- Increased open rate for emails from 10% to 44%
- An influx of High-quality leads that are genuinely engaged in her social media community.
Testimonial
Here is some more great feedback on why Working with InnovantU was the best choice Gina has made for her business:
“I created a post in the FB Group for a free reels tutorial (opt-in) & all the people that responded “yes” were NEW people to the group!” – Gina Scalpone
“I’ve asked 3 new people if they wanted to be featured in my ask me anything -ALL of them said yes right away (in the past I feel like I’ve been begging people to be featured)” – Gina Scalopne
“I can’t thank you enough for all your amazing free content, I just found your podcast & have been binge-listening. Your podcast is so much better than others I’ve listened to. How can I find out more about your academy?” – New FB Group Member as a result of Ads.