GEOFF & DREW’S
OUR CLIENT: GEOFF & DREW'S GOURMET COOKIES
Geoff & Drew’s Gourmet Cookies is an online cookie service that provides freshly baked cookies, delivered straight from their oven to your home or business for you to enjoy! Geoff & Drew’s Gourmet Chief Cookie Girl, Carol, reached out to us for help with building a social media presence.
Our Client's Problem:
Carol came to us to reach a wider audience for her gourmet cookie business through social media. She had previously created an Instagram account and needed guidance with updated marketing and branding that would set her business up for success while also staying true to who they had grown to be over their 19 years of service.
Our Solution Strategy
First, we talked with Carol to better understand what Geoff & Drew’s Gourmet Cookies were all about and what she envisioned for their social media presence.
Together we crafted a strategy to reach her desired outcome that met her specific vision.
Our plan included creating templates and a strategic sequence for Carol’s cookie company to build a more extensive following on the platform.
We created a library of materials that kept true to Geoff & Drew’s Gourmet Cookie brand for Carol to continue to use.
According to Carol, “InnovantU knocked it out of the park!”
The Results
A firmly established social media plan and presence helped our client to gain a growing and engaging online community for their business.
An on-brand eye-appealing aesthetic was designed and launched that helped Carol more than double her Instagram followers in less than a month.
In just one week, Geoff & Drews Gourmet Cookies saw an increase in reach of 84.4% along with a rise of 62.3% in profile visits while more than doubling their followers!
Our client was so pleased with her experience that she gave us two reviews during the time we worked together! This was what Carol had to say after two days of working with us:
Client Testimonial
