SugarFree MD.
How InnovantU Solutions Skyrocketed Dr. Stacy Smalley’s Email List to 1,500 Subscribers in Just Two Months.
Dr. Stacy Smalley is a “Physician on Mission” to help women “Ditch the Donut” without feeling deprived, and once and for all get control over their sugar cravings.
Stacy has created a signature course designed to transform women’s relationship with food and build healthier habits.
InnovantU Solutions was over the moon to collaborate with Stacy during the launch of her course. We knew that Stacey’s message needed to be heard by women all over the country, and she needed the right strategies in place to get in front of her ideal customer. Stacy reached out to us to help her grow her email list and build her sales funnel from start to finish.
The Challenge
As a busy mother of two and a full time physician, Stacy’s time was precious. With her business still in its infancy, she was overwhelmed by the marketing jargon, and the steep learning curve ahead.
Stacy was quick to notice that creating the course was natural, almost easy, for her. However, getting her products and information in front of the right people was not as simple.
She struggled with low webinar registrations, countless hours of writing and re-writing ad copy, and hemorrhaging money in ad spend.
But she heard the countless voices in her head of women whose lives she had transformed. She knew that her mission was too important to give up, and her product was too good to forget. Right then and there, Stacy put her pride aside and reminded herself it’s OK to ask for help!
She needed a marketing specialist who could set up a high converting funnel and trust that every system, and ad would be created by an expert.
**Eh Um***ENTER* Irina and her Team at InnovantU Solutions.
“Better results than I could have imagined. I’m so happy I found her!
“Thank you. I’m so happy with the number of new subscribers”
” – Dr. Stacy Smalley – Founder of SugarFree MD
Our Approach
First
We realized that as a business just starting out, we had a tremendous upper hand. We had an opportunity to set the right strategies in place from the word go. This meant we quickly and cost effectively got Stacy results. We sat down with Stacy and got to know her business inside and out. We provided our detailed market and persona research, as well as a detailed competitor analysis.
Together
We defined our goals and set performance benchmarks that would drive our funnel strategy, and help us determine the best lead magnets for growth in her market. We held strategy meetings to discuss testing and validation of our results. We used data to refine our approach throughout the campaign.
Then
We got to designing! We designed a high converting funnel to nurture and grow her email list. We created strategic lead magnets to convert into webinar registrants.
The Truth is in the Testing!
InnovantU Solutions is careful and determined to get the best possible cost per lead. We never scale an ad until we have hit that magic number, ultimately offering a huge cost savings to SugarFreeMD. We tested multiple headlines, versions of ad copy, landing pages and audiences until we were confident we hit the target. This process of constant monitoring and tweaking is what really makes InnovantU stand out from our competitors as clients like SugarFreeMD see immediate results and a huge return on investment.
The Results
Stacy, who was once wary of outsourcing, could not believe the results. Within a week, she knew that she had made the right decision in trusting the experts at InnovantU Solutions.
- Overall Stacey more than 30X’s her email list with InnovantU Solutions. Going from just 50 to over 1500 in a matter of weeks.
- Created and initial lead magnet that drew in over 1000 subscribers with a CPL below $1
- Created a second lead magnet that prompted over 500 email sign-ups with a CPL of $1.5
Client Testimonial
