MarAvisa Wellness
How InnovantU Solutions launched Lynda Linde’s Medical Spa from A-Z while she worked full-time.
“5 stars aren’t enough to measure just how dynamic InnovantU really is. I could not have done all of this myself. Thank you for being reliable and awesome at your craft!”
– Linda Linde – Owner of MarAvisa Wellness.
Client Profile
Lynda Linde, CRNA, APRN, MS, is a Certified Registered Nurse Anesthetist. Most recently, Lynda made the bold move to follow her dream and open her own Medical Spa. Lynda’s greatest pleasure is highlighting people’s natural beauty and keeping them looking and feeling youthful. We knew InnovantU and Lynda would be the perfect match when she said:
“I am a perfectionist by nature, and I genuinely care about people. I want them to love their results.”
When Lynda reached out to us for support, she was looking for a company that could completely launch her social and marketing, while she worked full time and stayed in her own zone of genius.
Challenge
Lynda’s knowledge of the wellness industry was expert level, but marketing was a complete blank. To pursue her dream, she needed someone to translate her industry knowledge into a high-converting marketing strategy.
She knew she would need to build awareness, and social media was just one component. She also needed to develop a website to send clients to, and professional branding to build trust with her new clients.
Lynda was truly starting from scratch, and the mounting to-do list and the learning curve became overwhelming. As a time-starved professional, was she really expected to do this on her own?
She needed Marketing support and fast—someone who could get her social media, branding, and website looking professional.
Enter… InnovantU Solutions.
“Irina at InnovantU Solutions, you have been my marketing and social media queen! Not only are you so incredibly talented, you genuinely care for your clients, and that’s what made you stand out above other marketing agencies” – Lynda Linde – Owner of MarAvisa Wellness.
Our Approach
InnovantU Solutions wanted to take a perfectionist’s approach for this perfectionist client. We knew Lynda would need a comprehensive marketing package that would leave her ready to open her doors looking professional and confident. We needed to make her business as beautiful as she makes her clients!
First, we held discovery meetings to learn the story of the brand and what Lynda’s vision was for her brand and her business. We researched her market intensively to help her tease out her client’s persona’s, needs, and objections.
Researched and defined the client’s persona and determined targeting strategies
Worked with the web designer to put the website together
Together we designed a branding board that felt authentic to MarAvista. Using research and intuition, we were able to take elements of her logo and create gorgeous imagery and all necessary branding elements for her business.
Then, InnovantU created all social media accounts and a whole social media content strategy. Lynda could now begin promoting her business and building awareness through the techniques and tools we put in place.
We also helped transform generic iPhone footage into Instagram drool-worthy content by adding our own video editing tricks!
“Funny story so my friend said hey who did your video of your studio ?!!! I need details !!! So I’m like ummmm ME! With my iPhone 🤣🤣🤣🤣🤣🤣 InnovantU just added a snazzy background and boom 💥.”
Finally, We acted as project managers and liaised with web developers and other contractors to execute every aspect of Lynda’s launch marketing and bring her vision to life.
The Results
Since working with InnovantU Solutions on a “better than she could have expected” launch, Lynda has gained so much knowledge and confidence. She feels so proud to show the world what we were able to create. InnovantU gave Lynda the freedom to continue working full time while her business got all the love and attention it needed to prepare for launch. Post-launch, Lynda is thrilled with her outcome and she continues to work with InnovantU to drive growth through social media. InnovantU Solutions is now her trusted marketing team that she can depend on for results.
Lynda went from zero to Instagram hero with $1000 in sales in the first month!
In addition, she now has the elegant and authentic brand elements she always dreamed of and a gorgeous, user-friendly website to drive traffic to.
Testimonial
“Irina at InnovantU Solutions you have been my marketing and social media queen! Not only are you so incredibly talented, you genuinely care for your clients and that’s what made you stand out above other marketing agencies. When I started this new Medspa business venture, I had no idea how to handle the marketing and social media aspects and you have made that not just manageable but enjoyable, too. I appreciate all your hard work and commitment and certainly your dedication to all the challenges we faced. You helped me immensely and I can’t thank you enough. 5 stars aren’t enough to measure just how dynamic you really are. I could not have done all of this myself. Thank you for being reliable and awesome at your craft! I already have and will continue to recommend you and your team’s services to colleagues looking for your services. I look forward to continuing to work with you as we grow my business. You’re the best :-)” – Lynda Linde, Owner of MarAvisa Wellness.